In recent years, major watch brands have paid more and more attention to e-commerce investment. Zenith recently teamed up with Grammy winner and famous hip-hop musician Swizz Beatz to launch a special edition of the Defy Classic Swizz Beatz watch, which is only sold online.
This watch is mainly orange and black with a diameter of 41mm, a thickness of 10.75mm and a water-resistant depth of 100m. The dial is hollow and equipped with an Elite 670 SK movement for 48 hours. Interestingly, Zenith used a record box as a watch box, reflecting the collaboration with the famous musician Swizz Beatz.
As for why the watch was only sold online, Zenith’s CEO Julien Tornare also explained: “Zenith and the entire watchmaking industry need to improve their competitiveness in online marketing. Of course, there are still Many customers like to visit physical stores, but those who survived the competition in the future must be those who know more about e-commerce. One of the advantages of online sales is that there is no middleman to make a difference, which helps us to provide consumers with more price. Affordable products.is known for its innovative spirit. Defy Classic Swizz Beatz is our first online exclusive product in the United States, a model that reflects this spirit.”
Swizz Beatz is also very satisfied with this cooperation: “Zenith is a confident brand, it masters the art of time and can present it with high quality. Its future will be bright and bright, I am very happy to be part of it.
Swizz Beatz wears a cooperative watch
It is reported that this watch is only sold on the US website swizz.zenith-watches.com, limited to 50 pieces, the price is 7,900 US dollars.